Enigma - Uma base de genéricos

A empresa Enigma Marketing Research é uma empresa de consultadoria que se dedica à pesquisa de agroquímicos que estão fora de patente. Todos os anos é apresentado um extenso relatório com as matérias activas cuja protecção por patente já caiu ou está em vias de cair.

Strategy to Develop Agrochemical Generics

The Crop Protection industry around the world is always looking forward to the expiry date of patents protecting important agrochemical molecules. Nevertheless, the process of preparing an entry in the market by a generic begins a long time before the end of the patent.

It is important to identify patent expiry dates so as to spot new business opportunities. Products that are coming off patent in the next 3-5 years should be looked upon so as to prepare the market entry. Knowing which of your competitors' products are coming off patent, makes the company gain valuable competitor intelligence.